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While sending email messages to customers may sound like a simple process, retailers and marketers all over the world have discovered just how difficult it is to do it well. Let Brondmo show you how to. Observers of the Net have long considered e-mail the medium's killer application. The Eng ged Customer , by Hans Peter Brondmo, shows why this may be even more relevant for e-commerce endeavors of the future--and sets out various ways that it can be utilized to develop "profitable, loyal and engaged" consumers today.

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A section illustrating how e-mail can foster the "age-old principles [of] personal service and communication" to more fully engage customers, and one with speculations on the future implications of the practice, are sandwiched around the meat of Brondmo's book: specifics on using e-mail to acquire, convert, and retain real business. The highly detailed advice, consistently delivered with the necessary sensitivity to spam, privacy, and other concerns, should prove instructive to executives and managers at every level.

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AbeBooks Bookseller Since: August 14, Stock Image. Published by HarperBusiness, New Condition: New Hardcover. Save for Later. Shipping: Free Within U. Hans Peter Brondmo is a pioneer and recognised authority in the emerging discipline of Internet direct-marketing; He is the founder of Post Communications Inc, the leading provider of closed-loop e-mail marketing solutions, and has developed e-mail campaigns for some of America's best-known companies; Educated at MIT, Brondmo is an entrepreneur and popular speaker; Hans Peter Brondmo was born in Norway and lives in San Francisco.

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  8. Publisher: HarperCollins , This specific ISBN edition is currently not available. View all copies of this ISBN edition:. Synopsis About this title The e-commerce guru explains the "new rules" of e-mail marketing, using case studies from companies such as Victoria's Secret, OfficeMax, and CDNow. Review : Observers of the Net have long considered e-mail the medium's killer application.

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